We have heard of native advertising and content marketing being used interchangeably. Both of the techniques are completely different from each other and attract different results however, companies across the globe tend to use both of them to gain a more comprehensive access to their customers through their websites. Here we are going to highlight some of the main differences of native v/s content marketing.
What is native advertising?
Native advertising is a form of digital marketing that matches the style and function of the platform it’s on which also makes it hard for readers to understand if its native advertising or just content. However this doesn’t make much difference to the brands as, at the end of the day companies want their customers to know about their product offerings and generate sales.
Native advertising does not disrupt user experience and provides information in a format that is according to the format of the third party website. A very simple form of native advertising can be a paid banner ad that adjusts itself according to the website it is displaying on, on several at one point of time.
Now, a more illustrative form of native advertising could be to make your advertise in a way that it does not look like an ad altogether. Better would be to make it look like an infomercial that will not only educate your customer about you but also attracts their attention due to its rich content.
Brands all across the globe are advised to try native advertising because according to latest researches, 99.8% to be precise, that apparently makes all of them, are ignored by customers. The ones who are also clicked, 50% chances are they are clicked by mistake; therefore adopting a more natural advertising technique to attract your customer is advisable, thus native marketing.
A natural campaign, that doesn’t look like an advertisement is the best approach that native marketing can provide to you. For e.g. the article on Mashable by the famous Purina, this doesn’t looks like a paid ad from any angle yet it attracted attention of so many people that accumulated to more than 25,000 shares on Face Book alone and generated many impressions for the brand.
What is content marketing?
Content marketing can be very easy and tricky at the same time, why? Because content marketing means generating content to attract customers, build interest and induce them to take action. Content marketing include writing web copies and mainly articles that people want to read and that can provide valuable traffic to your websites.
Search engine optimization:
Search Engine Optimization (SEO) is the most common form of content marketing that is done through original content with keyword inclusion with which it ranks high on organic results on search engines, thus making your brand visible to the appropriate target market on specific keywords, thus increasing clicks and leads on your websites.
Through this we got to know that native advertising and content marketing are two different ways of online marketing. We can clearly assess now that native marketing is essential when you sell through other websites and ads whereas content marketing is essential when you sell through your own website. Although both are equally great but it is not advisable to choose one for the publicity of your brand, create a mix of marketing strategies using both forms and good business will land on you.
About the author:
Talha Manzoor is a business graduate who works as a brand manager at Amaxza Digital. A mobile application development company that specializes in building apps that are loved by clients, both on Android and iOS platforms. Talha has a fun and frolic personality and he writes about latest in technology and occasionally about nature and human behaviors.