Mobile application development is not an alien term to us anymore. With the advent of smart phones and a dramatic boom in mobile application development that barely spans over the period of 5 years from now, mobile applications have now become a part of our daily lives. With every passing day we get to see advancements in mobile applications that we are using along with newer application coming up with newer features that are bound to leave us all in awe.
The mobile app user of today is learned and knows exactly what he/she wants from a mobile application if they are downloading it. Mobile application design companies and most importantly the app owners should have a clear idea of what their mobile application is going to offer to the user, because an app developed on a vague idea would certainly cause on good to the company who has launched it, more importantly brutally affecting the reputation made already.
Over marketing, bad marketing:
You don’t really need to promise something that is not in line or probably out of the context of the mobile application. Quiet many times it is seen that mobile application owners tend to brag about their product’s value added benefits and if the product fail to deliver, it creates a really bad impression for the business itself and it loses customer’s trust.
Static app is not a good idea:
Developing and releasing mobile apps is not an easy task. Apps that win over customers and stay in competition are those who receive constant updates and upgrades. Regular updates for features and bug fixes will keep your customer interested in your app. If you choose to let your app go static, is likely you are forcing it into the dungeon of forgotten apps with hundreds of others like it.
Do not over stack the features:
Mobile apps most of the time are developed with so many features that they are not able to functions on their core properly. Too many functions are only going to confuse the user. One must concentrate on the core functionality of the app and should deliver it seamlessly.
App owners make the mistake of approaching mobile application development with the approach similar to that of web app development. The unique features of the application should be identified and developed according to the user’s requirements. Agile and feature rich development is obliged by the users only if the main function is not overlapped by other features.